Dave MacDonald

As the CEO of Softchoice, Dave built an amazing company and culture. He achieved rapid, profitable growth, and developed the next generation of talent. From 2001-17, he led Softchoice into new markets, introduced new product lines, and pursued strategic acquisitions to ensure consistent and profitable growth.A big believer that culture matters, Dave ensured that the Softchoice culture valued employees, partners and customers. His approach led to a long tenured, high performing organization which was ranked as “Best Places to Work” for 14 consecutive years, and Dave was recognized by Glassdoor consistently as a top 10 CEO!Dave led the purchase and integration of 7 companies while building Softchoice. He also spearheaded both a public offering, and then a PE-backed management buyout. As he transitioned from CEO to Softchoice Board Member, he handed over the reins of a business that had grown 5X in the last 10 years, with a $2.4B run rate.After receiving his B. Comm from University of Alberta, Dave had the benefit of starting his career at Xerox, which was the high-flying tech company at that time.