Zaius

Building stronger customer relationships with a unified customer data platform

Zaius transformed how B2C brands understand and engage with their customers. Its customer data platform unified interactions across all channels, serving as a single source of truth for marketers. By eliminating data silos and revealing deeper insights into the customer journey, Zaius enabled brands to deliver more personalized, revenue-driving marketing campaigns.

You can read more about why we invested here.

HQ
Boston, MA
Sector
Customer Data Platform
First Invested
Series A, 2016
Status
Acquired by Optimizely
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