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Go to Market Fit: Achieving Sustainable Growth
Why do many companies sprint from initial concept to product/market fit, only to see their growth and market position stagnate?
Why do so few companies reach meaningful scale ($50M+ in revenues/50%+ growth rate)?
Before starting Leaders Fund, we co-founded and scaled multiple companies.
Workbrain grew rapidly and efficiently from $0-$100M in annual revenues in 6 years. What did we learn during this journey?
After our next company, Rypple, was acquired by Salesforce, we spent three years there, learning how the best do it.
So we asked: What are the key behaviours, strategies and measures to achieve and maintain rapid, efficient growth?
We have identified this systematic approach to sustained, efficient growth as “Go to Market Fit”.
Check out our detailed playbook on Go to Market Fit and share your thoughts with us.
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